BMW rolls out new brand campaign for its luxury models
04 Sep 2024|480 views
BMW has launched a new brand campaign to turn the heads of an international audience to the brand's luxury models.
The new campaign showcases the 7 Series, 8 Series, X7 and XM as masterpieces of design and engineering amid breathtaking landscapes - a move described as BMW as sending out a message of exclusivity with a progressive flavour.
The new multi-channel campaign was launched on the firm’s YouTube and Instagram social media channels, and will be followed with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the U.S.A, followed by countries including Germany, China, U.K., Japan, and South Korea, amongst others.
It is additionally being led by a 60-second video titled Lifelines, available on the BMW YouTube channel (embedded below for your viewing pleasure) that features the i7. The video is accompanied by a virtuoso music track and sees the car moves along an upland plain through a landscape bathed in atmospheric light, presenting the car as an item for individualists who approach the future with confidence and on their own terms and take charge of their own destiny.
The campaign imagery also features the silhouette of a BMW 8 Series Coupe in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves.
BMW has launched a new brand campaign to turn the heads of an international audience to the brand's luxury models.
The new campaign showcases the 7 Series, 8 Series, X7 and XM as masterpieces of design and engineering amid breathtaking landscapes - a move described as BMW as sending out a message of exclusivity with a progressive flavour.
The new multi-channel campaign was launched on the firm’s YouTube and Instagram social media channels, and will be followed with country-specific packages of outdoor/print advertising and TV commercials. These communications activities will begin in the U.S.A, followed by countries including Germany, China, U.K., Japan, and South Korea, amongst others.
It is additionally being led by a 60-second video titled Lifelines, available on the BMW YouTube channel (embedded below for your viewing pleasure) that features the i7. The video is accompanied by a virtuoso music track and sees the car moves along an upland plain through a landscape bathed in atmospheric light, presenting the car as an item for individualists who approach the future with confidence and on their own terms and take charge of their own destiny.
The campaign imagery also features the silhouette of a BMW 8 Series Coupe in front of the dynamically curving contours of a rocky landscape, the BMW X7 at the foot of a high mountain range with snow-capped peaks and the BMW XM on a stretch of beach with stormy winds and dramatically breaking waves.
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