Porsche rolls out new Porsche Privilege programme

Porsche Singapore has rolled out a new Porsche Privilege programme for customers and fans in Singapore, even as we eagerly await the opening of the Porsche Experience Centre.

Designed in close collaboration between Porsche Asia Pacific, Porsche Digital and Porsche AG and integrated within the My Porsche app, the new programme is open to any Porsche ID holder residing in Singapore. And to be a Porsche ID owner, individuals need to be aged 18 and above, but need not own a Porsche vehicle - underscoring the firm’s commitment to connecting with customers and fans alike.

Integrated within the My Porsche app, the Porsche Privilege programme will offer members benefits from Porsche's partner brands and tokens which can be used to redeem Porsche Lifestyle items

As part of Porsche Privilege, owners of Porsche sports cars purchased through official channels can unlock benefits from partner brands such as Mandarin Oriental, Singapore, Boss, TAG Heuer, and Leica, alongside esteemed homegrown brands Baker & Cook and the Lo & Behold Group. Benefits range from luxury dining and wellness experiences, or exclusive offers at luxury retailers.

Tokens are awarded with every purchase of a Porsche vehicle or Porsche Lifestyle merchandise. These tokens can then be used to redeem exclusive Porsche Lifestyle items, experience offers from brand partners, and vouchers on the Privilege Shop. In the future, dynamic driving programmes at the upcoming Porsche Experience Centre Singapore may also feature as redeemable items.

Users are also encouraged to participate in 'Challenges' in the programme, which award non-transferable crypto tokens (Badges) that can be collected as unique personality identifiers, adding an element of gamification to the experience. Users can then share this with the community. Examples of challenges may include purchasing a new Porsche sports car, making Porsche Lifestyle and Design purchases, or logging a visit at a Porsche brand partner.

Porsche Singapore states that the progamme will offer more benefits and features in the future, which users will be informed of via push notifications in the My Porsche app in the future. Tokens earned through purchases or by completing Challenges are valid for 36 months.