Volkswagen launches cross-brand initiative

Volkswagen has announced that it will launch its first ever cross-brand communication campaign, titled "Enter Electric!", in a bid to stimulate interest in finding out about electro-mobility.

One specific example of the awareness campaign is a special 12-page edition of the "Volkswagen Magazine", which was circulated in November 2024 with a total print run of 1.2 million copies in weekly papers, industry magazines, and car dealers.

Volkswagen and PowerCo SE have also launched a miniclip series titled "Battery ABC", which seeks to share basic fact-based knowledge across brands. In addition, interested consumers can access a new cross-brand e-mobility hub containing facts, stories, interviews, and assets related to the thematic focus points of battery.

Across all its brands, Volkswagen currently already offers 24 innovative e-vehicle models in Europe alone, and its range is set to grow further in 2025.