Boss and Aston Martin launch new capsule collection
22 Aug 2024|68 views
Boss and Aston Martin have unveiled a new capsule collection, said to epitomise the heritage, innovation, and contemporary style of both brands.
Inspired by Aston Martin's high-performance models, the collection comprises of tailored pieces crafted from luxurious, high-performance fabrics including superfine merino-wool jersey and a durable carbon-fibre and cotton denim blend, all presented in a smart colour palette that includes white, pale grey, opal green, and dark mink.
The pieces are further said to feature elements that reflect the interior touches found on the interiors of Aston Martin's pieces. These include the collection’s zip pullers, cord ends and snap buttons. A unique cord adjuster also takes after the aluminium oil filler cap available from the Q by Aston Martin bespoke service.
These pieces are also brought to life in a new campaign by Aston Martin Aramco Formula One Team driver and BOSS Brand Ambassador Fernando Alonso - the photos from which are available to view in the galley above, and a video from which is available to watch embedded below. Alonso is said to perfectly embody the spirit of the Boss brand and the intensity of the Aston Martin driver.
Boss' new partnership with Aston Martin will see two capsule collections being launched a year, all set to showcase piece that deliver on style and performance while drawing inspiration from Aston Martin's legacy and Boss' premium aesthetic. The Boss x Aston Martin collection is now available via Boss' online store here, in stores, and through wholesale partners.
Boss and Aston Martin have unveiled a new capsule collection, said to epitomise the heritage, innovation, and contemporary style of both brands.
Inspired by Aston Martin's high-performance models, the collection comprises of tailored pieces crafted from luxurious, high-performance fabrics including superfine merino-wool jersey and a durable carbon-fibre and cotton denim blend, all presented in a smart colour palette that includes white, pale grey, opal green, and dark mink.
The pieces are further said to feature elements that reflect the interior touches found on the interiors of Aston Martin's pieces. These include the collection’s zip pullers, cord ends and snap buttons. A unique cord adjuster also takes after the aluminium oil filler cap available from the Q by Aston Martin bespoke service.
These pieces are also brought to life in a new campaign by Aston Martin Aramco Formula One Team driver and BOSS Brand Ambassador Fernando Alonso - the photos from which are available to view in the galley above, and a video from which is available to watch embedded below. Alonso is said to perfectly embody the spirit of the Boss brand and the intensity of the Aston Martin driver.
Boss' new partnership with Aston Martin will see two capsule collections being launched a year, all set to showcase piece that deliver on style and performance while drawing inspiration from Aston Martin's legacy and Boss' premium aesthetic. The Boss x Aston Martin collection is now available via Boss' online store here, in stores, and through wholesale partners.
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