Jaguar Land Rover to use natural rubber tyres
16 Jul 2024|136 views
As Porsche works to raise the sustainability of the aluminium used in its cars, Jaguar Land Rover has announced that it, together with Pirelli, will soon be utilising Forest Stewardship Council-certified natural rubber tyres and rayon tyres across its range of modern luxury vehicles.
The luxury car manufacturer will be the first to adopt certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, with the first car set to get them being the yet-to-be-revealed Range Rover Electric. The commitment will amount to over 250,000 certified tyres per year.
Jaguar Land Rover states that it is fully committed to the responsible sourcing of the material and will work to ensure that the natural rubber used is traceable across every processing stage through to origin.
The Forest Stewardship Council chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer meaning it is fully verified to be sustainably farmed to the highest standards.
Both Pirelli and Jaguar Land Rover have also announced that they will be working to increase the percentage of sustainable and recycled content of all tyres supplied to Jaguar Land Rover as they work towards shared sustainability ambitions.
As Porsche works to raise the sustainability of the aluminium used in its cars, Jaguar Land Rover has announced that it, together with Pirelli, will soon be utilising Forest Stewardship Council-certified natural rubber tyres and rayon tyres across its range of modern luxury vehicles.
The luxury car manufacturer will be the first to adopt certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, with the first car set to get them being the yet-to-be-revealed Range Rover Electric. The commitment will amount to over 250,000 certified tyres per year.
Jaguar Land Rover states that it is fully committed to the responsible sourcing of the material and will work to ensure that the natural rubber used is traceable across every processing stage through to origin.
The Forest Stewardship Council chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer meaning it is fully verified to be sustainably farmed to the highest standards.
Both Pirelli and Jaguar Land Rover have also announced that they will be working to increase the percentage of sustainable and recycled content of all tyres supplied to Jaguar Land Rover as they work towards shared sustainability ambitions.
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